Looking for a proven way to capture your fair share of the reverse mortgage market? If you haven’t already, it’s time to put these simple, yet highly effective methods to work for you: identify the right target, develop a compelling mail piece, and build a test campaign to fine tune
Read MoreReverse Mortgage: Put Your Direct Mail in High Gear
If the title “the good, the bad & the ugly” grabs your attention, it should. Because it’s time you knew the whole story. Not just the good, but also the bad and the ugly side of mortgage direct mail. Today we go beyond the sales pitch and tell it to
Read MoreMortgage Direct Mail – The Good, The Bad, & The Ugly
For many businesses today, marketing has become less of a luxury, and more of a necessity. Whether your objective is to quickly turn around slumping sales, or to seize more long-term market share – or both, now is the time to take a close, hard look at your marketing efforts.
Read MoreWhen the Market Gets Tough, the Tough Get Marketing
Most companies want to take advantage of direct mail – the benefits are undeniable – but first you have to know what you’re doing. If you’re considering a Direct Mail campaign, here are the top five things you should know before you make that important investment: 1) Buy the Right